The fire is hard to pin down, but you know it when you see it. It is the ambition to do better, the curiosity to keep learning and the care that makes a team go further for its clients and one another.
Pearl Comms is home to PR specialists, media minds, content creators, designers, digital thinkers and project people who thrive on making a difference. Different skills, but one shared belief that brilliant communications can change the way a business is seen.
Alia is known for her creative approach to life and business. She has led agencies, clients and teams to get outstanding results regionally, nationally and at a global level.
With her passion for PR and comms burning for more than 15 years, she’s worked with some of the country’s brightest business minds and continues drive Pearl forward with her sharp thinking, strong vision, and undeniable skill in the game.
Armed with bags of experience, empathy and wisdom, Alia is a natural leader and keeps her army of Pearls innovating and striving for the best results for clients by driving a culture of curiosity, self-development and passion for the craft. No matter the conundrum or crisis, Alia is able to tackle it with confidence and clarity.
Nick is a founding member of Pearl Comms and has been integral to the agency’s growth since its inception. With more than ten years’ experience in B2B communications, he is known for his adaptable, creative and results-driven approach, earning the trust of clients to design and deliver impactful communications strategies and campaigns.
As a PR Director, Nick leads key accounts and plays a central role in developing and mentoring the Pearl Comms team. He brings strong skills in strategic communications, including thought leadership development, corporate storytelling and executive profiling, ensuring clients show up as credible, distinctive voices in their markets. A critical thinker, he excels at uncovering a client’s core purpose and translating it into clear, compelling narratives that connect organisations with the audiences that matter most.
The Pearl Comms creative driving force: with 15 years of marketing experience and a design-focused MBA under her belt, Gemma makes brands come to life through striking and strategic visual campaigns.
Known for her creative eye and sharp operations management, Gemma is a dynamic leader who loves nothing more than taking complex briefs and delivering clear, considered and impactful results, on time and in budget.
With experience leading both B2B and B2C accounts in-house and agency side, Gemma is an expert in all things property and construction, having led major rebrand campaigns for the likes of O’Brien Contractors and Harris Lamb, as well as masterminding our own visual identity.
An experienced communications consultant, Christine’s industry knowledge is second to none, making her an invaluable asset to the Pearl Comms team. She excels in the written word and is championed by the team and her clients as a serious strategist that can handle even the most critical crisis cases.
Whether building a major media campaign or connecting with clients in technical briefings, Christine is an expert in strengthening and differentiating clients in their chosen market. Her knowledge of the media and ability to craft newsjacking narratives have helped countless businesses solidify their position as thought leaders in their sectors: a passion she instils into all members of the Pearl Comms team.
With her natural ability to stay cool in a crisis, Christine is a skilled media trainer and advisor to senior stakeholders, known for her tenacity and powers of persuasion.
Nobody does it like Georgie: an experienced Account Director, with tonnes of B2B PR experience in sectors such as fintech, AI and cleantech.
Armed with a Master’s in Journalism, Georgie is a natural born storyteller, whose ability to connect with journalists and lead major media campaigns sees her sit at the heart of Pearl Comms’ press office. She makes navigating the news wave look easy, and despite being busy leading multiple accounts, she’ll always make the time to talk to her team and ensure everyone feels supported.
Georgie is one to watch – whether it’s securing top media placements for clients (cough, Financial Times, cough), or bringing the team together with office bake off, Georgie is a skilled multitasker who knows how to get the outcome she’s looking for. Media results and baked goods included.
With a keen eye for a story that sells, Hannah excels in creative copywriting and breaking down technical knowledge into an unforgettable piece. Her decade of agency experience has seen her deliver bold and brave campaigns, pushing the boundaries of what can be achieved in the corporate PR and media world.
Awarded a PRCA DARE Midlands Award in 2025 for Media Relations, Hannah particularly thrives in strategically shaping stories and content campaigns for clients in legal, financial and tech sectors. She is always on-the-ball with the latest news and industry announcements, leaving no stone unturned when it comes to delivering impactful, relevant opportunities for clients and putting them at the forefront of their industry.
Hannah’s creativity doesn’t stop at work – in her spare time she is an avid cosplayer, attending as many conventions as possible throughout the year and showcasing her talent for bringing onscreen characters to life.
Emma is a PR and comms powerhouse. With an unbeaten commitment to the agency and her clients, Emma’s dedication and drive has seen her achieve top-quality media exposure at a trade, regional, and national level, time and time again.
Balancing brilliant thinking with a realistic rationale, Emma is a media mastermind and has led clients to triple figure coverage results, hitting all the top targets and then some. Nothing gets her going like the buzz of the Budget or rising to the pressure of a quick turnaround reactive comment. If it’s results, you’re after, Emma will deliver.
To keep her mind sharp (and the rest of us on our toes), she’s an avid researcher and always comes with the evidence to back it up. You can count on it.
An expert in digital marketing and SEO, Tom has an eye for analytics and thrives on using data to transform marketing activities and improve website performance.
Tom graduated from Northumbria University with a degree in Marketing Management and has since worked with a number of technical B2B clients, such as Thunes, Brown & Brown, Rheem, Barker Associates, and Gillette Arabia. His years of experience enable him to create detailed SEO and digital strategies that deliver fantastic results.
A classically trained chef that has previously worked in prestigious kitchens Tom’s now our resident expert in cooking up winning SEO strategies for our clients.
A writer through and through, Becky forms the foundation of Pearl Comms’ content desk, turning complex topics into understandable and well written communications. Having spent years honing her passion for the craft, she’s led clients through website relaunches, supported campaigns with critical copywriting, and delved deep into the many, many layers of digital marketing.
Her creative and colourful mind means every topic, no matter how technical, will be approached with her distinct individuality and flair. This passion supports both clients and Pearl Comms, where she sits at the heart of the agency’s marketing team.
When she’s not shaping client content, Becky runs her own successful cosmetics business – built on her unwavering determination and strong values.
A creative to the core, Charlotte’s passion for writing and design make her a key player across numerous Pearl Comms clients. As a believer in the big and the bold, every project is met with a unique approach, delivering comms that are guaranteed to stand out.
From copywriting to detailed design, account management and creative campaigns, Charlotte has supported Pearl Comms and its clients at all levels and loves nothing more than a juicy project to get stuck into.
With a keen eye on the property and construction sector, Charlotte is never too far away from her next industry insight or crafty column. If you’re looking for the devil in the detail, Charlotte’s your go-to.
A PR pro at its finest, Anita is a true example of what it means to be a Pearl. She is hardworking to a fault and knows the media inside and out – exactly the sort of person you’d want running your press office and communications programmes.
Having led clients to media milestones more times than we can count, her results speak for themselves, and as a passionate writer, she’s not afraid to get down and dirty with the drafting. Her warm disposition makes her an excellent relationship builder, but don’t be fooled, she’ll snap your comms into shape in a flash.
With a creative flair and quick wits, Anita brings big ideas and even bigger delivery to all her clients. Whether it’s shaping a snappy social strategy or leading a weighty press briefing, Anita is a safe pair of hands (and our go to for any trashy TV talk).
A former Pearl Academy alum and intern, Harriet is an Account Executive ready to make an impact. Armed with a passion for politics and a nose for the news, Harriet is eager to embrace social opportunities to build strong client relationships and deliver attention-worthy content.
Already a force to be reckoned with, Harriet has supported on countless media moments, delivering results for clients across the agency. Building on her Academy roots, Harriet plays a key role in Pearl’s marketing office and has sunk her teeth into the next Pearl Academy day.
With a friendly face and sweet nature, Harriet is already a beloved member of the Pearl Comms team. Here’s to the years ahead!
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